Old-school
farming.
- Pick a neighborhood
- Mail postcards
- Send newsletters
- Occasionally door knock
- Hope homeowners remember you
- Spend hours creating marketing
- Struggle to stay consistent
AGENT POWER UP LIVE WORKSHOP
GEOGRAPHIC FARMING 2.0
BUILD YOUR FARM.
OWN YOUR
MARKET.
60–90 MINUTES. PRACTICAL. IN PERSON.
Geographic farming still works.
But the way most agents are doing it is stuck in the past.
Use proven geographic farming strategies and AI to plant seeds now—so homeowners know you before they’re ready to sell.
OCTOBER 29, 2026EDINA, MINNESOTA9:00 AM DOORS · 9:30 AM STARTFREE / IN PERSON
BRING A NEIGHBORHOOD. LEAVE WITH A PLAN.
01 / THE REAL BOTTLENECK
MOST AGENTS DON’T HAVE A LEAD PROBLEM.
THEY HAVE A CONSISTENCY PROBLEM.
When the housing market gets tougher—especially for sellers—it’s a reason to get ahead of the crowd. Start planting seeds before homeowners decide to sell. Consistent, useful neighborhood marketing builds familiarity long before a listing conversation.
Most Realtors know they should stay in front of homeowners. Then real estate happens.
Listings. Showings. Inspections. Clients. Paperwork.
And the marketing stops.
Geographic farming creates a repeatable system for becoming known in a specific market. But research, content, emails, postcards, campaigns and staying consistent take a lot of work.
Until now.
AI DOESN’T REPLACE GEOGRAPHIC FARMING.
IT REMOVES THE FRICTION.
IT REMOVES THE FRICTION.
02 / SAME STRATEGY. BETTER EXECUTION.
Old-school
Geographic
Farming 2.0
- Analyze the neighborhood
- Understand homeowner opportunities
- Create a 12-month strategy
- Build hyper-local content
- Combine mail + digital + personal outreach
- Use AI to create and repurpose marketing
- Track what works
- Build local authority
The strategy isn’t changing.
The execution is.
03 / THE WORK WE’LL DO
YOU’RE NOT JUST PICKING A NEIGHBORHOOD.
YOU’RE BUILDING A BUSINESS INSIDE A MARKET.
CHOOSE THE RIGHT FARM
A better decision starts with better research.
- Turnover & annual sales
- Home values & number of homes
- Competition & ownership patterns
- Potential commission opportunity
Use AI to analyze and compare potential farming areas.
UNDERSTAND THE HOMEOWNERS
Understand the market you want to serve.
- Homeowner profiles & seller opportunities
- Long-term owners & downsizers
- Move-up homeowners
- Investor / absentee ownership opportunities
Work with public market patterns—not private homeowner data.
BUILD YOUR 12-MONTH PLAN
Make consistency something you can schedule.
- Direct mail & email
- Social media & video
- Personal touches & community events
- Seller campaigns
Use AI to speed up planning and build a calendar you can actually follow.
CREATE YOUR AI CONTENT ENGINE
Make one useful idea work harder.
- Start with a local market update
- Adapt the message for each channel
- Keep your voice and local perspective
- Review, refine and repurpose
One idea. Ten pieces of marketing.
BECOME THE LOCAL AUTHORITY
Become a neighborhood information resource.
- Market updates & neighborhood content
- Local businesses & community information
- Events & neighborhood websites
- Google Business Profile & local SEO
Be useful long before someone is ready to sell.
BUILD THE FARM FLYWHEEL
Give every listing a next step.
- Just listed & neighbor outreach
- Open house & useful content
- Just sold & database follow-up
- Seller conversations
One listing should create the next one.
04 / YOUR AI CONTENT ENGINE
ONE IDEA.
TEN PIECES
OF MARKETING.
Start with something your neighborhood actually needs to know. Then use AI to turn it into useful marketing across your channels.
THE STARTING POINTONE MARKET UPDATE
01Postcard
02Email
03Reel
04Facebook post
05Instagram post
06Google Business Profile post
07Blog
08Video
09Call talking point
10Neighborhood newsletter
MEET AI.Your new farm hand
Your new farm hand
doesn’t need lunch breaks.
Farm research. Competitive analysis. Marketing calendars. Market updates. Postcards. Emails. Social content. Video scripts. Event ideas. Seller campaigns. Local content. Follow-up. ROI analysis.
AI won’t build relationships for you.
But it can give you a lot more time to build them.
05 / BUILD THE FARM FLYWHEEL
ONE LISTING SHOULD
CREATE THE NEXT ONE.
- 01Listing
- 02Just listed
- 03Neighbor outreach
- 04Open house
- 05Content
- 06Just sold
- 07Database
- 08Seller conversations
- 09Next listing
06 / START BUILDING
DON’T JUST
TAKE NOTES.
BUILD SOMETHING.
By the end of this workshop, you’ll understand how to begin building these pieces of your geographic farm.
This isn’t a workshop about geographic farming. It’s a workshop where you start building your geographic farm.
- Geographic Farm Strategy
- Farm Opportunity Analysis
- Homeowner Profiles
- Local Positioning
- 12-Month Marketing Calendar
- Content Strategy
- AI Prompt System
- Neighborhood Authority Strategy
- Listing Flywheel
- Farm ROI Plan
YOUR LAPTOP. YOUR NEIGHBORHOOD. YOUR NEXT MOVE.
This is designed to be practical. Bring a neighborhood you’re considering farming. We’ll put AI to work.
07 / IS THIS YOUR NEXT MOVE?
This workshop
is for you if…
- You want more listings and predictable long-term business.
- You’re tired of constantly buying leads.
- You want to become known in a specific market.
- You’ve tried farming but struggled with consistency.
- You’ve thought about farming but didn’t know where to start.
- You want AI to do more than write cheesy Instagram captions.
This probably isn’t
for you if…
- You’re looking for overnight leads.
- You aren’t willing to stay consistent.
- You want AI to build relationships for you.
- You’re unwilling to actually implement.
Geographic farming is a long game.
But long games can create very profitable businesses.
ACTUAL FORMER FARM KID.
08 / REAL EXPERIENCE. PRACTICAL APPLICATION.
TAUGHT BY
DAVID NELSON.
Realtor, coach, implementer and founder of Agent Power Up.
Geographic farming is what got David’s business going. During 2009–2013, when listings in his market weren’t selling quickly, he focused on showing up consistently for one neighborhood.
That 62-home farm eventually expanded to approximately 900 homes. It helped him become the agent residents knew before they even wanted to sell—building recognition and relationships instead of waiting for homeowners to raise their hands.
$70,000+IN COMMISSIONS FROM THAT FARM IN ONE YEAR
David’s personal experience, not a promise of your results.
His approach combines real-world real estate experience with technology, AI, systems, marketing and implementation.
Where Agents Go to Get Better.09 / OCTOBER 29 · EDINA
HERE’S THE PLAN.
DOORS OPEN
Coffee. Networking. Get settled.
WE START PROMPTLY
Geographic Farming 2.0 begins. Bring your laptop and a neighborhood.
PRACTICAL WORK
Instruction and implementation until approximately 10:30–11:00 AM.
LIVE Q&A
Bring your questions. We’ll keep the conversation going.
You’ll still have most of your day left.
But you’ll leave looking at neighborhoods very differently.
YOUR NEXT MARKET STARTS HERE
SAVE
YOUR SEAT.
A free, 60–90 minute workshop built around doing the work.
- WHEN
- Thursday, October 29, 2026
Doors 9:00 AM · Start 9:30 AM
60–90 minutes · Q&A afterward - WHERE
- Edina 100 · Main-level conference room
7301 Ohms Lane, Edina, MN 55439 - BRING
- Your laptop. Your questions.
A neighborhood you’re considering.
Seats are limited. Once registration opens, reserve your seat and we’ll send you everything you need before the workshop.
YOUR NEIGHBORHOOD. YOUR NEXT CHAPTER.
You don’t need everyone to know your name.
YOU NEED THE
RIGHT NEIGHBORHOOD
TO KNOW YOUR NAME.
Stop trying to market to everyone.
Choose your market. Build your system.
Show up consistently. Become the local authority.